Every year we make the same resolutions: get in shape, stop smoking, eat better, etc. Important goals we should all strive to achieve. But if you’re a small business owner, your New Year’s resolutions need to include some powerful strategies that will improve your bottom line. Unless you’ve got thousands of dollars to invest in your business, time is the most valuable asset you have. And time spent on networking is an investment that will pay off for years.
Unless you already have a massive network of mutually beneficial relationships that provide a regular stream of resources and referrals, it’s time to resolve to network more effectively and more efficiently. Here are five resolutions that will get you there.
Networking Resolution #1: I will be more consistent.
Choose just one or two organizations or regular events. Make a commitment to attend at least once a month. Put in the time to greet other regulars and make contact with a few new people. Relationships grow from regular interaction. You’ll be forgotten if you make irregular appearances.
Networking Resolution #2: I will not sell my product or services while I am networking.
Focus on developing a relationship when you first meet someone, not selling to them. They won’t feel like a faceless prospect, and you won’t feel like you’re cold-calling. The objection so many people have to attending networking events is that they feel they’re being shaken down for a sale at every turn. If you’re only interested in qualifying the potential of a sale with people you meet, by all means give your pitch on first meeting them. Just be aware that this may be your only chance once they realize you’re only interested in their money and not them.
Networking Resolution #3: I will work on being more likeable.
Evaluate yourself on your likeability. Are you friendly, relevant, empathetic, and real? Find out what you have in common with someone to be relevant. Understand their needs and where they are coming from to build your empathy. And be real – be your genuine and true self. All things being equal, people do business with people they know, like, and trust.
Networking Resolution #4: I will not expect quid pro quo.
Give first to show others that you are willing to invest in them without expecting anything in return. Expecting someone to return equal value for something they thought was freely given will create resentment. You may give and think you’re getting nothing back, but in the long run you are developing a reputation as a trustworthy resource. That will return great value to you many times over.
Networking Resolution #5: I will take my networking seriously.
Don’t call it schmoozing or glad handing or partying. Networking is about business, relationships, and people. While there should be a fun side, a lighter tone, and a social aspect to your activities, networking is an absolutely vital strategy to grow your business.
As we head into 2009, take time to incorporate these networking resolutions into your business development strategy. Like any worthwhile goal, it might be a slow start. Gradually, your consistency, likeability, giving, and seriousness will build to a point where your network takes on a life of its own. Your return on the investment in time and effort will pay off to make 2009 a tremendous year for your business.
About the Author: Beth Bridges is The Networking Motivator™ and creator of the 5 Part Networking Success Plan ™, a simple networking system that can help anyone from business owners to sales agents to college students develop a powerful network. Subscribe to the weekly Networking Motivator Newsletter at www.thenetworkingmotivator.com for a quick boost of networking inspiration, information and motivation.”
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