To develop deeper and more lasting personal relationships in your network, discover what you have in common. It makes socializing more personal and interesting. You’ll create a stronger bond. And it will help people remember you.
While great relationships have been built by discovering what you have in common, it can be harder than it sounds to get people to open up. I have friends and colleagues that I’ve known for some time before we discovered some amazing common interests. You can’t go around with a checklist of your favorite things at business mixers. So how do you discover what you have in common with people?
- Small talk isn’t small at all! There are two reasons for small talk. First, to be polite and second, to learn more about people. So don’t turn your nose up at small talk. Treat it as an important conversational tool. A comment about the weather can elicit comments about someone’s birthplace or favorite vacation spot.
- Show enthusiasm for your own interests. A story about your fishing trip a few weeks ago could bring other anglers into the open. Be careful not to go on; keep your comments brief.
- Don’t limit it to personal likes or hobbies. A business networking environment is a natural locale to ask how they got into their current job, what they studied in school, or what other business associations they belong to. Even what magazines they subscribe to that the find helpful in their business.
- Be sure not to pepper them with questions. You want the revelations to come from a natural flow of conversation.
- Don’t be disappointed if a revelation about your favorite pastime gets no response. Move on to another topic, or ask them what kind of movies/sports/hobbies they like.
- Ask what they like to do when they’re not working. Find out if they are from the area. They’ll often tell you the story of how they got here. Have they been to any good cultural events in town? Can they recommend a good restaurant?
- If you have only a few obscure interests (Aztec love poems or Roshambo tournaments), you’re going to need to cultivate a few more widely shared activities. Gardening, bird watching, and reading are some of America’s most popular past-times. NASCAR has the biggest fan base in sports. Find something that you enjoy and can share with others.
As you work more toward finding out what you have in common with people, you’ll develop stronger, more in-depth relationships that will help you pursue your own interests and goals.
About the Author: Beth Bridges is The Networking Motivator™ and creator of the 5 Part Networking Success Plan ™, a simple networking system that can help anyone from business owners to sales agents to college students develop a powerful network. Subscribe to the weekly Networking Motivator Newsletter at www.thenetworkingmotivator.com for a quick boost of networking inspiration, information and motivation.”
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