Business referrals are wonderful. Few sales close quicker than a quality referral from a trusted business partner. Would you like to know how to network to get more referrals to your business? One of the best ways to get more referrals is to give more as detailed in my article “Why Giving Referrals Will Grow Your Business.”
Ironically, there is not a lot of information on how to give more referrals, although there’s a great deal on how to get them.
Here are five networking tips that will to help you keep your valued business partners in mind and give them more referrals.
- Focus your efforts. You can be paralyzed by too many options. Concentrate on people you have personal experience with. Look for referrals for people whom you know will follow up and take action with the referrals you give to them.
- Know what a good referral looks like. Call the people you are focusing on. Tell them you are trying to refer more people to them. Ask them to clearly define a good referral. “Anyone” and “everyone” are not good referrals. A more specific target is easier for you to spot.
- Keep a visual reminder in front of you when you are talking with your contacts. An 8 ½ by 11 sheet of paper will photocopy up to 8 business cards. Use a business card holder. Make an Excel sheet with a list of names, numbers and what a good referral is for them. Keep any or all of the resources open and with you as often as possible.
- Ask questions and listen for clues. When you’re talking to your clients and other business partners, listen to their complaints. These can be an opening to providing suggestions.
- Be up front. Tell your new acquaintances and business clients “I have a group of trusted businesses whom I’ve referred people to for a long time. I’ve found that my new clients or friends appreciate knowing who to turn to. Can I send you a list of my recommendations? If you need any of their services, let me know and I will personally introduce you.”
Zig Ziglar said it first, last, and best: “You will get all you want in life if you help enough other people get what they want.” Other business people want to get more business. Use these five networking tips to increase the referrals you give and you’ll soon find that you are getting more of you want.
About the Author: Beth Bridges is The Networking Motivator™ and creator of the 5 Part Networking Success Plan™, a simple networking system that can help anyone from business owners to sales agents to college students develop a powerful network. Subscribe to the weekly Networking Motivator Newsletter at www.thenetworkingmotivator.com for a quick boost of networking inspiration, information and motivation.”
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