Imagine going to a networking event, walking up to each person there and asking him or her, “Do you want to buy my product?” That’s what would happen if we didn’t have small talk. Without conversation and personal interaction, every discussion we had at a business function would be a raw sales pitch. Ugh, I can’t imagine anything worse or more off-putting.
Yet many business people scoff at this form of conversation, look down their nose, or avoid networking because they don’t like what they think is idle talk. They’ve fallen for the misconception that small talk is not important and has no purpose. Or, they’ve encountered people who treat small talk as a way to kill time or butter people up until they find an opening for their sales pitch. That’s worse than opening up with the pitch and moving on, because now you’ve wasted my time.
Socializing is an important skill that will have a big impact on your networking success. It is the means by which people establish, grow, and maintain relationships. One reason business people discount the value of it is the name: small talk, which makes it sound important. It should be called “discovery talk” or “friend-making talk” or “relationship building conversations.”
If you find that your conversations are just chit-chat or mindless gab, rethink the purpose of time you spend conversing with people.
Small talk:
- Gives us the opportunity to discover positive qualities and inspiring experiences that other people have had
- Helps other people feel more comfortable with us
- Lets us win friends and influence people
- Demonstrates the skills and abilities that we can use to help people
- Increases our enjoyment of time spent with other people
- Allows us to hone our interpersonal communication skills
- Is how we find out what we have in common
- Tells us if there’s a starting point to build a business relationship.
If you find yourself avoiding networking people you don’t like “small talk,” find a way to make it purposeful talk. Have the intention to discover more about other people and how you can help them. When you have purpose behind your conversations, your small talk with have big results.
Are you making one of these five networking mistakes that even experienced sales and business people make? Visit Beth’s business networking site to find out (without cost or obligation) if you are.
About the Author: Beth Bridges is The Networking Motivator™ and creator of the 5 Part Networking Success Plan ™, a simple networking system that can help anyone from business owners to sales agents to college students develop a powerful network. Subscribe to the weekly Networking Motivator Newsletter at www.thenetworkingmotivator.com for a quick boost of networking inspiration, information and motivation.”
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